Dubai Announces New Initiatives to Strengthen Tourism Competitiveness

On 1 November 2026, Dubai announced two tourism initiatives: an invitation-only city-led tourism membership programme and a new option to apply for tourist visas through Visit Dubai. The measures aim to improve visitor access and strengthen the emirate's position as a global tourism destination. No financial value was announced. HPC can support hospitality investors with tourism research, destination analysis and hotel market intelligence. Contact HPC for a quotation on travel and hospitality research services.