UAE Media and Marketing Sector Expands Digital Engagement Opportunities

The UAE's media and marketing sector continued to benefit from digital transformation, industry events and growing interest in artificial intelligence. Brands and communications agencies are seeking new ways to measure audience engagement, improve campaign performance and develop digital content strategies.

Media organisations and marketing agencies require stronger audience analytics, campaign measurement and digital growth strategies. HPC supports communications groups with data-supported campaign planning, audience analytics and content monetisation for a professional fee of $505,000.